Con gli scatti del fotografo Xevi Muntané, Pull&Bear coglie l’essenza del Mediterraneo in una campagna ispirata ai classici del cinema neorealista, agli anni ‘50 e all’atmosfera dell’estate.
Con i modelli Dorte, Mariana Santana, Florian Van Bael, Tom Lander ed il top model brasiliano Marlon Teixeira, la campagna primavera/estate 2012 ci trasporta direttamente all’estate, al cielo azzurro ed ai pomeriggi in spiaggia.
“Here comes the light” unisce elementi contemporanei con reminiscenze proprie dell’immaginario popolare, la fotogra a folklorica e l’universo cinematogra co dell’Italia degli anni ‘30 no ai ’50, in un tentativo di fermare quell’estate in nita ed adolescente che tutti ricordiamo.

Pull&Bear has joined forces with photographer Xevi Muntané to capture the essence of the Mediterranean in a campaign inspired by classic neo-realist movies in authentic 1950s style and mirroring the true spirit of summer.
Featuring models Dorte, Mariana Santana, Florian Van Bael, Tom Lander and Brazilian top model Marlon Teixeira, the spring/summer 2012 campaign transports us back to those long hazy summer days of endless blue skies and afternoons on the beach.
‘Here comes the light’ combines contemporary elements with memories taken straight from popular folklore, photography reflecting traditional customs and the Italian film industry between the 1930s and 50s in an attempt to freeze frame those endless summers of our youth we all look back on with a sense of nostalgia.